We are welcoming the birth of a new Babies"R"Us

Now, parents can experience a reimagined Babies"R"Us that is more personalized and tailored to the needs of today's families. Ushering in this new era for the brand is the opening of our Global Flagship Babies"R"Us store, now at American Dream in East Rutherford, New Jersey.

Some highlights include a Nursery Design Center with full room set displays, and a Baby Registry Lounge that is a calm, welcoming space to plan for the future. Here, our Registry Specialists will guide first-time parents in finding the right products for their lifestyles.

We are also proud to bring customers some first-to-baby retail services like a Stroller Test Track and a Car Seat Installation Experience where they can tryout products and ensure they are using them safely.

The registry and website are designed specifically for the store at American Dream.